TAC Campaign – 20 year Anniversary retrospective montage

With Molly having just recently got her driving licence in Malaysia, we have become very conscious of trying to educate her as much as practical on the dangers of other drivers.  We are confident she will be a responsible driver but we keep reminding her that other drivers will not be as responsible – especially in Malaysia.

In Australia the Transport Accident Commission (TAC) has been doing graphic and confronting TV commercials for over 20 years. On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by 2008 it had fallen to 303.

These ads can be disturbing but they work…the video is a five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years. The montage features iconic scenes and images from commercials that have helped change they way Australians drive – I hope it starts to have an impact for drivers in other countries as well.

Advertisements
This entry was posted in Australia and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s